Petite Posts

Daily Kids' Industry Information & Inspiration

What’s Selling Wednesdays

Paige Fitzgerald of The Lilypad in Rehoboth Beach, DE
Posted on Aug 21, 2014
The Fitzgerald family and The Lilypad children’s boutique go way back. Known as Susy K when it opened in 1984, the kids’ store has been a Delaware staple for families in search of the coolest duds for little guys and gals—which is why Paige Fitzgerald and her mother, Gayle, often stopped by the shop. And several years later, Gayle made her way into the store, which carries brands like Angel Dear, Eliane et Lena and Lemon Loves Line, as a part-time employee. Three years ago, when the then-owner was ready to...

What's Selling Wednesday

Rebecca Moudachirou of Wild Child in Arlington, MA
Posted on Aug 13, 2014
Massachusetts children’s boutique Wild Child has weathered quite a bit of change since it first opened in 2005, says current owner Rebecca Moudachirou. Initially known as Wild Child, Wild Women, the store sold a mix of outdoorsy women’s and kids’ clothes. A few years later, a second owner took over and sold only kids’ clothing, baby gear, strollers and car seats. When Moudachirou took the reins in June of last year, she did away with larger gear items and now carries clothes, accessories and a small...

What's Selling Wednesday

Ashley Martz of Nurture Baby and Toddler in Indianapolis, IN
Posted on Aug 6, 2014
When Ashley Martz, owner of Nurture Baby and Toddler in Indianapolis, took the store’s reins in August of 2011, she wasn’t exactly a stranger to the industry. In addition to 10 years of retail experience that included an Apparel Merchandising degree from Indiana University, Martz owns, designs and hand-makes her own clothing line, Elms...

Scene & Heard

Scene & Heard at Playtime New York and ENK Children’s Club
Posted on Aug 5, 2014
From celebrity appearances to information-packed seminars, the August editions of Playtime New York and ENK Children’s Club offered a whirlwind of activities for retailers in attendance. Even better, many exhibitors reported that business was brisk, with more retailers making bigger buys. Judging by the confidence of both buyers and brands, Spring ’15 should be a strong season for retailers and manufacturers alike.

Did you miss out on the action? Never fear! We’ve got you covered. Some of the shows’ most buzzed-about moments included:


What’s Selling Wednesdays

Pamela DiCapo of Lauren Alexandra in Kansas City, MO
Posted on Jul 24, 2014
With a brand new website just launched and her first-ever online registry waiting in the wings, Pamela DiCapo, owner of Lauren Alexandra boutique, is feeling pretty good about this year. What’s more, the store celebrates its 20th anniversary in October. It all started with DiCapo’s desire to find a hand-painted children’s table back in 1994. That evolved into Lauren Alexandra, named after her two daughters, who were 7 and 4 at the time. "In our first week, we had this beautiful window with a white and gold...