Petite Posts

Daily Kids' Industry Information & Inspiration

Scene & Heard

Stride Rite partners with The Little Gym to support Soles4Souls.
Posted on Sep 10, 2014
For more than 90 years, parents have protected children's feet with Stride Rite, and now the Lexington, MA-based brand wants to help families across the United States find homes for their gently worn and previously loved footwear. The company, which has partnered with The Little Gym, is anticipating a massive donation of shoes to benefit the Soles4Souls "Big Hearts, Little Shoes" campaign. The initiative kicked off this month and continues through the end of September at Stride Rite stores, online at and at Little Gym locations nationwide.

"Partnering together on this initiative was a...

What's Selling Wednesdays

Amy Martini of Me & Mommy in North Myrtle Beach, South Carolina
Posted on Sep 10, 2014
Not soon after Amy Martini opened her kids' boutique Me...

What’s Selling Wednesdays

Laura Haiges of BellaBoo in Lancaster, PA
Posted on Sep 3, 2014
Born and raised in the heart of Amish country in Lancaster, PA, Laura Haiges always loved handmade clothing and traditional wooden toys reminiscent of the past. But when she started raising her three daughters, it seemed like all she and her husband Pete could find were mass-produced items of questionable quality. “I could never seem to find products that I liked,” she recalls. “I was tired of shopping at the mall. And Lancaster hadn’t had a baby store in a long time.”

So in May of 2006—five...

What’s Selling Wednesdays

Sally Whitehouse of Bright Beginnings in Austin, TX
Posted on Aug 26, 2014
Texas summers are almost always sweltering, and 30 years ago, Sally Whitehouse was having trouble finding lightweight, breathable cotton clothing for her two young kids. So, taking advantage of Austin’s local offerings, Whitehouse opened children’s store Bright Beginnings in 1983, selling mainly Texas-made cotton T-shirts and one-pieces crafted with tie-dye and batik techniques. Now, the 2,000-sq.-foot shop’s M.O. is still the same. “We try to specialize in soft cotton with luscious prints and a...

What’s Selling Wednesdays

Paige Fitzgerald of The Lilypad in Rehoboth Beach, DE
Posted on Aug 21, 2014
The Fitzgerald family and The Lilypad children’s boutique go way back. Known as Susy K when it opened in 1984, the kids’ store has been a Delaware staple for families in search of the coolest duds for little guys and gals—which is why Paige Fitzgerald and her mother, Gayle, often stopped by the shop. And several years later, Gayle made her way into the store, which carries brands like Angel Dear, Eliane et Lena and Lemon Loves Line, as a part-time employee. Three years ago, when the then-owner was ready to...