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Apr 18 2022
Sweet Child of Mine
A story of spunky hues and dynamic patterns as diverse as these little model sand their mamas.
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Jan 26 2022
Culture Club
Dynamic and daring, the fall collections step out with high-octane color, funky prints and kinetic materials all designed to move.
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Sep 30 2021
A Shore Thing
Designers draw upon nature for rganic hues, sweet prints and fabrics that move effortlessley in the salty air.
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Jul 29 2021
One Cool Summer
Retro ruffles, playful prints and muted colorways evoke a vintage feel for Spring/Summer ’22 swimwear.
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Dec 2 2020
Brave New World
Activewear that pushes boundaries in style and sustainability.
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Oct 1 2020
Homespun
Natural motifs and rustic textures evoke the simplicity and comforts of childhood.
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Aug 20 2020
Feather 4 Arrow Suits Up for a Challenging Year
Sustainable swimwear for the whole family!
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Aug 20 2020
Dive In
Go deeper next summer with bright colors, assy silhouettes sustainable materials and sun-protective benefits.
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Jul 3 2020
The Cool Kids
Keep it chill this winter with layers of blue hues.
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May 1 2020
Comfort Zone
Cozy charm spans schoolyard staples to ultra-soft sleepwear.
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Mar 1 2020
Fearless Voices
Fall fashion built by brands, powered by girls.
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Feb 1 2020
We Are Family
Fall fashion brings generations closer through Coordinating Colors, prints & materials.
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Dec 30 2019
Fur of the Moment
Combing through the latest wooly, shaggy and fluffy outerwear offerings for this fall.
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Dec 4 2019
Sheer Bliss
A transparent take on contemporary cuts.
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Dec 4 2019
Girls Just Want to Have Fun
Subtlety takes a backseat to layered ‘tude-infused trends from the decade of decadence.
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Sep 30 2019
Farm Fresh
A wholesome spring harvest of playful patchwork, darling denims, free-flowing frocks and animal accents.
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Aug 29 2019
Sweet Shades
Play it cool with a Spring ’20 assortment of washed-out hues on easy-breezy silhouettes.
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Jul 26 2019
Pool Party
Take the plunge on Spring/Summer ’20 swimwear—style-savvy silhouettes from retro ruffles to ’90s neons.
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Jul 1 2019
Through the Looking Glass
The magic of special occasion wear for holiday blooms forth in enchanting detail.
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May 29 2019
Electric Avenue
Layered looks with an athleisure attitude lead the way in tween style.
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What We’re Reading
California Bill Would Give $1,000 Fines to Retailers With Separate ‘Girls’ and ‘Boys’ Toy Sections
Reason | February 24, 2021More Americans are looking to move as remote work gains acceptance during Covid pandemic
February 24, 20212 retail experts discuss the future of automation, the changing importance of brick-and-mortar, and the future of off-premise sales
Business Insider | February 24, 2021Investors are betting on a Macy’s revival. Should they be?
CNN | February 24, 2021The Girl Scouts step further into fashion
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Press Releases
Owl & Oak Moodies Help Children Express Big Feelings
May 5, 2022Gerber Childrenswear Celebrates 40 Years of the ‘True Original’ Onesies® Bodysuits
April 25, 2022BASF’s e3 Sustainable Cotton program joins United Nations’ hosted Conscious Fashion and Lifestyle Network
April 14, 2022Illumination and Universal Brand Development Announce Minions x Moschino Baby Kid Teen capsule collection
April 1, 2022Ny Now® Successfully Returned To New York City For In-person Winter 2022 Market
March 29, 2022- See All
