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American Dream Announces the Opening of Luxury Children’s Store Couture Kids

Designer boutique joins the center’s luxury retail line-up on The Avenue

Couture Kids, the children’s designer boutique offering major luxury brands such as Fendi, Givenchy, Burberry, BonBon, Stella McCartney and Chloe Kids, opened on The Avenue at American Dream.

Couture Kids offers the finest in children’s apparel, shoes, accessories, and baby layette sets, bringing high fashion and luxury brands to little ones with their own personal and unique style.

“We are thrilled to welcome Couture Kids to our luxury retail line-up on The Avenue,” said Bryan Gaus, senior vice president and general manager at American Dream. “We know our guests will enjoy the opportunity to shop their exclusive collections and ultimately invest in gifts that may become heirlooms passed down for generations.”

Couture Kids at American Dream marks only the fourth store in the U.S. – other locations include New York City, Los Angeles and Miami. The children’s boutique joins other luxury brands and fashion houses on The Avenue, including Saks Fifth Avenue, Hermès, Tiffany & Co., and more.

“Overall, the combination of an upscale location on The Avenue, target market, and enhanced shopping experience, makes opening a kid’s luxury store at American Dream an exciting prospect,” said Angela Suh, head of retail at Couture Kids. “We promise to deliver an unparalleled shopping experience for children and parents and hope our clients will enjoy our beautiful selection of curated merchandise.”

To learn more about the shopping experience on The Avenue,visit

 American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlooking the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Tiffany & Co., Gucci, Dolce&Gabbana, Ferrari, Gentle Monster, Carpaccio, a fine-dining Italian restaurant, and much more. The retail and dining collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys“R”Us global flagship, the only standalone location in the U.S, the first-ever MrBeast Burger restaurant, and the world’s first and only “candy department store,” IT’SUGAR.

For more information on American Dream, visit or find us on Instagram @americandream and TikTok @americandream_official.

Couture Kids brings fashion and big names to your little one’s closet. Inside you’ll find your child’s personal and unique style. Shop for treasures from designers like Fendi, Petit Bateau, Young Versace, Roberto Cavalli and more. Whether your newborn is an up-and-coming socialite, or your already fashionistas need to expand their wardrobes, Couture Kids specializes in providing timeless fashion for infant or toddler.


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