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July/August 2025

Bright Moves: Happy hues and ’80s-inspired maximalism light up Spring ’26 | Trade School: Navigating market disruption | Vacation TIme: Hatley marks 20 years of resort wear | America Online: Grow e-commerce with scalable optimization

From the July/August 2025 Issue

  • Fashion

    Electric Youth

  • On Trend

    Art Class

  • On Trend

    Green Thumb

  • On Trend

    Seeing Spots

  • ABC Kids Expo
    Scene and Heard

    Top Trends From ABC Kids Expo 2025

  • Mon Coeur x Billion Oyster Project
    Scene and Heard

    Mon Coeur Releases Charitable Capsule

  • Pink Chicken x Andie Swim
    Scene and Heard

    Andie Swim and Pink Chicken Debut Mommy-and-Me Capsule

  • Eric S. Youngstrom, founder and CEO of Onramp Funds, an innovative funding provider that supports the growth and scalability of e-commerce businesses
    E-Beat

    Digital Footprint

  • Hatley co-owners, brothers Chris, Nick, and Jeremy Oldland.
    Q&A

    Resort Season

  • Showroom Showcase

    The Whole Picture

  • Industry Analysis

    Fair Trade

  • Taking over a heritage company is no small undertaking, but Caren and Derrick Veillon were up for the task when they acquired Paty in 2010 from its founder Ruth Abugattas. Abugattas launched the company in 1955 in Lima, Peru before relocating it to Houston in 1971, and the Veillons were determined to honor her legacy while positioning the brand for long-term growth. “We modernized key areas of the business — from product design and manufacturing efficiency to brand identity and wholesale relationships — all while preserving what made Paty special: our quality, softness, and timeless designs,” Caren Veillon, president and lead designer explains. “We’ve expanded our reach, invested in our people, and embraced digital channels, but never at the expense of craftsmanship or care.” She adds that many of the brand’s original designs are still in the line today, as the company has remained known for its classic knit gowns and take-me-home sets that have been “trusted by generations of families.” While the Veillons consider themselves stewards of a cherished legacy, they have worked to evolve the brand by refining knits, introducing fresh color palettes, and launching seasonal collections. “Our product range has grown and so has our voice,” adds Caren. “We’re connecting with a new generation of parents through engaging digital and social storytelling, all while continuing to serve as a trusted partner to specialty retailers. Earlier this year, we shared a glimpse into the founder’s story in a short interview, now available on our YouTube channel.” All the while, they’ve preserved the brand’s legacy for hand-crafted quality and American-made production, as well as the soft knits, clean lines, and timeless silhouettes that define Paty. They have also doubled down on the brand’s commitment to being Berry Compliant, which means that from start to finish (or yarn to final stitch, as Caren explains), Paty knit garments are 100% made in the U.S. “This isn’t just a technical standard for us; it’s a core part of our identity,” she adds. “It supports local jobs, ensures consistent quality, and allows us to maintain full visibility over our supply chain.” That quality is a hallmark feature for the company, which prides itself on creating garments that are built to last. This slow-fashion mindset has resonated from consumers who have worn Paty as babies and are now choosing it for their grandchildren. “That kind of trust means everything to us,” Caren says. Craftsmanship is poised at center stage for the brand’s SS26 collection, which leans into new lightweight knits and woven fabrics, as well as fresh pastels and elevated basics. “This season includes thoughtful new details — updated trims, subtle prints, and coordinating accessories — while staying true to our signature look and feel,” Caren adds. “We’re especially excited about our expanded layette offerings, which reflect both tradition and today’s tastes.” That combination of tradition and evolution is positioning the brand to remain strong through year 70 and beyond. Now, the Veillons say the company is focused on continued growth, “not just in size, but in impact.” That includes investing in their team, exploring new product categories, expanding the brand’s digital presence, and deepening relationships with retailers and consumers. They also plan to deliver more community-driven campaigns that highlight stories behind the brand. “Paty has always been about connection — between families, generations, and traditions — and that’s the legacy we want to carry forward,” Caren says.
    Spotlight: Apparel

    Living Legacy

  • Editor's Letter

    Shop Talk