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Jan 27 2025
Animal Instincts
This fall, children’s brands take cues from the wild with verdant patterns, mossy hues, and pops of animal print.
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Jan 31 2024
Generation Next
Designers play with unexpected construction, texture and color, showcased by our young models.
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Oct 4 2023
The Age of Innocence
Pure, peaceful and always in vogue, white is the color du jour for our wee models.
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Jul 19 2023
Sun Shine Super Stars
The beaches of Long Island set the playful scene for this season’s swimwear featuring retro ruffles, sweet florals and boho tie-dye.
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Jan 23 2023
Wild World
Nature is calling and provides a bold backdrop for playful layers of color and texture.
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Oct 1 2022
Stand By Me
Six sets of siblings model portrait-worthy ensembles from the SPring ’23 collections. Classic style is back in vogue.
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Jul 25 2022
Free Bird
The skate and surf vibes at California’s famed Venice Beach create a rad backdrop for our super-stoked swimwear models on the move.
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Apr 18 2022
Sweet Child of Mine
A story of spunky hues and dynamic patterns as diverse as these little model sand their mamas.
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Jan 26 2022
Culture Club
Dynamic and daring, the fall collections step out with high-octane color, funky prints and kinetic materials all designed to move.
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Jul 29 2021
One Cool Summer
Retro ruffles, playful prints and muted colorways evoke a vintage feel for Spring/Summer ’22 swimwear.
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Mar 1 2020
Fearless Voices
Fall fashion built by brands, powered by girls.
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Mar 1 2020
Power to the Pint-Sized
Snapshots from market by Earnshaw’s fashion editor Mariah Walker prove the industry is eager for empowerment!
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Feb 1 2020
We Are Family
Fall fashion brings generations closer through Coordinating Colors, prints & materials.
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Nov 29 2011
On a Whim
The boundless imaginations of fashion designers Atsuyo Yang and Akiko Mukae come to life with the pair’s eponymous children’s line, Atsuyo et Akiko, designed around the story of Sara, a young Brooklyn girl. “We found a doll in an antique shop in Brooklyn that my daughter immediately named Sara,” Mukae says. “We brought Sara with […]
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Oct 3 2011
Guest Stylist: Darby
Stylist: Darby Age: 9 Hometown: New York City Go ahead and take a stab at our October stylist’s favorite color. Purple, obviously. This native New Yorker favors the royal shade and was excited to shop the coveted Earnshaw’s rack after her very first day of fourth grade. With Spotify queued up to her favorite singer, […]
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Sep 5 2011
Dapper Dudes
When economic calamity struck in the late 2000s, Jonathan Perl and Evan Hakalir, like many others, found themselves out of work. Granted the opportunity to start something entirely their own from scratch, the friends launched their first business, Andy & Evan Shirt Co. The custom-tailored shirts quickly garnered the attention of showbiz notables, including Alexa […]
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Aug 9 2011
The Inn Crowd
Whereas many specialty shops rely on repeat business from their local customers, hotel managers know their clients are fly-by-night (or week) visitors. As another way to stand out, hoteliers are creating unique gift shops designed to make a lasting impression and appeal to the customers as shoppers, rather than travelers. What once was a place […]
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Jul 6 2011
Artistically Inclined
It was tough to overlook booth No. 8037 at ENK Children’s Club in March. With a near ideal corner setup, the German line Roma e Toska made its first appearance on the U.S. tradeshow floor after a three-year hiatus from the circuit. Supported by her daughters who double as the line’s in-house models, Countess Birgit […]
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Jun 7 2011
Open Sesame
Julie Barger thrives on threads. She started her company, Morfs Brand, more than a decade ago with her extensive fabric collection. What began as a means to patch up her daughters’ jeans transformed into an idea to elevate the look of children’s licensed apparel. Rather than copying a basic licensed image straight onto a plain […]
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May 3 2011
Hilariously Hip
Taking cues from some of their favorite comedies—think Arrested Development and Modern Family—Kelly and David Sopp built their brand, Wry Baby, as the sitcom of the children’s apparel business. As any mother or father knows, the punch lines of parenthood are endless and largely universal. The idea came to the husband-wife duo more than 10 […]