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2020 Earnie Awards Winner – Layette: Posh Peanut

Excellence in design and retail across the children’s fashion and juvenile product industries.

Layette

Posh Peanut

Est. 2011

Fiona Sahakian, Founder

First paying job: Domino’s Pizza employee

Dream hire: Daymond John

Most coveted dinner guest: Sara Blakely

Hobbies: Traveling

Best advice you’ve ever received: Never compare your chapter one to someone else’s chapter 50.

Go-to quarantine snack: Flamin’ Hot Cheetos

Last book you read: Think Like a Monk by Jay Shetty

Last movie you watched: The Promise

One fact few people know about you: I never went to college.

Oh, Baby! We’ve recently grown from being solely DTC to being sold in major retailers, such as Saks Fifth Avenue and Nordstrom. We offer a whimsical array of styles, hand-created every season from the imagination and culture of old-world charm and modern trends.

Building Community We started using the live functionality on social media more this year and not only did our customers enjoy it, it was very useful in boosting our engagement. As for our employees, we focused on making sure they felt supported in these difficult times by communicating regularly and ensuring proper work/life balance.

Expect the Unexpected This year has been a testament to having a strong team and defeating all odds in an unstable retail environment. As a company, every department had to restrategize goals and plans to support COVID production delays. Most of all, we learned you should always have a plan B, C and D. Everything you have planned can change within minutes, hours, days and months, so you better be able to pivot quickly.

Looking Ahead In 2021, we will be expanding our line to offer customers more variety in more categories. Shopping is becoming very interactive, and customers will want their product sooner due to advancements in logistics. I also anticipate more consumers looking for quality, sustainable clothing options in the coming years.

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