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May 14 2012
Jessica Simpson Launches Maternity
Jessica Simpson is expanding her fashion empire with a new line of maternity apparel. The line will be sold exclusively at Destination Maternity through a licensing agreement with Camuto Group starting in the fall. The agreement to design, develop, produce and distribute the collection marks the 24th product classification for Simpson’s eponymous collection and will […]
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Apr 30 2012
Hasbro Joins One Direction Craze
Toy giant Hasbro is cashing in on the reinvigorated boy band frenzy with a collection of toys and games inspired by the super-popular One Direction. The line, which will launch globally, will feature fashion dolls and mini-figures of all five members of the boy band. “In the short time since the group’s debut, One Direction […]
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Apr 27 2012
Boys’ Club
Cool-kids’ brand Kapital K spreads its style-loving boys’ clothes and accessories into a new market. For many fashion brands – even those that include boys’ and men’s apparel – it’s a girls’ world, in which lots of lovely lace, cute bows and sweet ruffles abound. But little gents’ brand Kapital K, which launched in 2009, […]
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Apr 27 2012
Mad About Milly
Earnshaw’s caught up with Michelle Smith and got the skinny on the first year of her childrenswear offshoot, Milly Minis, and her role as a critic for FIT’s end-of-year fashion show. By Jennifer Cattaui Students are snipping, sewing, buttoning and embellishing up a storm when Michelle Smith, known by the fashion world as Milly, stops […]
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Apr 23 2012
Lil’panda Signs a Slew of Licensing Deals
Tween fashion brand Lil’panda has signed a handful of licensees – the first for the brand – that are slated to hit shelves next spring. The collections include: greeting cards from American Greetings; headwear, gloves, scarves, sweatshirts, bags, wallets, coin purses, hosiery, audio accessories and lanyards from Bioworld Merchandising; girls’ sportswear by Evy of California; […]
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Apr 16 2012
Armani Junior Opens First U.S. Shop on Madison Avenue
Italian fashion house Armani will open an Armani Junior store on the corner of New York City’s Madison Avenue and 88th Street, according to brokers at Prudential Douglas Elliman’s retail group, who negotiated the lease on the 1,480 square-foot storefront. The upscale children’s line for newborns, tots and tweens will join a number of other […]
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Apr 2 2012
Barbie, Hot Wheels Under Construction
Two children’s industry giants, Mega Brands and Mattel, have partnered up for a multi-year global licensing deal to create a line of construction toys based on the Barbie and Hot Wheels brands. The Mega Bloks Barbie line, made especially for little girls, will feature Barbie and her friends in a buildable world of fashion and […]
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Apr 2 2012
BabyUnited Scores Tic Tac Toe Deal
Children’s legwear brand Tic Tac Toe signed a deal last week with BabyUnited-owner of BabyLegs, a division of United Legwear-that will allow Tic Tac Toe to leverage BabyUnited’s far-reaching sales and distribution capabilities. Tic Tac Toe is known for its collection of basic and fashion socks, booties, knee-highs, leggings and tights for infants, children and […]
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Mar 6 2012
Global Fusion
Millions of colors and Andrew & Audrey Designer Rujira Lawonvisut finds manufacturing her American lifestyle brands in Bangkok a recipe for success. “My advice is to believe in yourself and what you’re doing,” says Rujira Lawonvisut, design wunderkind behind children’s labels Millions of Colors and Andrew & Audrey, as well as men’s line WRKROOM, which […]
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Mar 6 2012
European Trend Report: Ready…Jet…Go!
BY ANGELA VELASQUEZ If the appeal of a few days in a European city doesn’t pique your interest and the thrill of a fashion catwalk falls flat, Bubble London, CIFFKIDS and Pitti Bimbo gave retailers many new reasons to attend the Fall/Winter ’12 round of shows, most notably a host of new lines adding to […]
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Mar 6 2012
The Long and Winding Road
A brand that began as a thank you quickly evolved into one that encourages kids to follow their dreams. For Bihn Nguyen, launching a children’s brand was a long, trying journey—a quest, in fact. It began in 2006, when Nguyen’s 2-year-old niece was diagnosed with cancer. To repay the amazing doctors and nurses at Seattle […]
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Mar 6 2012
Continental Shift
Groupe Zannier USA General Manager, Salvador Gamito, chats about the rapidly changing childrenswear scene in Europe, Asia and North America. By Jennifer Cattaui. There’s no way Majorca-born Salvador Gamito, general manager of Groupe Zannier USA, could forget his first day on the job 12 years ago. French label IKKS had hired him as a buyer, […]
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Mar 6 2012
Rainbow Bright
Pop goes the color for children’s fashion this fall. For Fall 2012, clothing in a rainbow of colors and a kaleidoscope of spots and stars takes center stage: What better way to give some much-needed pep to autumn’s traditionally muted shades and welcome the back-to-school season? Photographer Frances Tulk-Hart gave our models free reign in […]
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Mar 6 2012
Alek
STYLIST: ALEK AGE: JUST TURNED 6 HOMETOWN: PROVIDENCE, NJ The old nursery rhyme would have you believe that boys are made of only “snips and snails and puppy dogs tails,” but when it comes to our stylist, Alek, add scales to the mix. A science buff and dinosaur aficio- nado, the kindergartener was more eager […]
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Feb 13 2012
First Ever Mom Fashion Show, Hosted by Iman, Debuts at Fashion Week
Hosted by mom and model Iman, the first ever Strut: The Fashionable Mom Show, will premiere tomorrow as part of Mercedes-Benz Fashion Week at The Donald and Mary Oenslager Gallery at New York Public Library for the Performing Arts at Lincoln Center. The show will feature an array of designers who make realistic yet stylish clothing for today’s busy […]
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Feb 7 2012
Cassandra
Not one to peruse the latest Tiger Beat for fashion advice, our stylist Cassandra dresses to the beat of her own drum. Cassandra’s eyes lit up when she saw a table of bright and poppy jewelry and headbands in the Earnshaw’s closet, but she admits, “I’m not really into going to stores or celebrity fashion. […]
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Feb 6 2012
Denim & Supply
After a brief hiatus—thanks to rising cotton costs and a leggings craze—designers agree: Denim is back. And although colorful denim gives the look a new twist, old blue reigns king with a crop of easy-to-wear washes and statement-making textures. by Angela Velasquez Ink Spot Sparkly tops with dark blue denim is the go-to holiday uniform […]
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Feb 6 2012
Social Skills
From Twitter to Tumblr, target the tween demographic where it goes to talk and play: online. The name of the game in retail is to be where your customers are, and if they’re tweens, you’d better bet that’s YouTube, Facebook, Twitter, Tumblr and an ever-growing list of social sites. Leigh Whitney, owner of Level 2, […]
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Feb 6 2012
Tweenage Dream
Sally Miller reigns supreme with fashion-forward and always-chic tween styles. Who says hearing voices is always a bad thing? Just ask Sally Miller, creator and designer of her namesake tween apparel brand. “In November 2006, I woke up to a very quiet voice that said it was time to go out on my own,” she […]
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Feb 6 2012
The Dean of Tween
Ilene Oren professes her passion for the market segment that makes and breaks rules as it tries on trends that will define cool in school. When it comes to young fashion, Ilene Oren is head of the class. She began her career at Glenora Juniors, but when she had children, she decided to call it […]