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Jul 25 2022
Step Right Inside
Floafers has opened a location shared with its corporate headquarters in Holmdel, N.J.
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Jul 21 2022
Outdoorsy Collab
Western Chief teamed up with the Girl Scouts of the USA for a collection of waterproof boots featuring fun and whimsical.
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Apr 18 2022
Make it a Lit Holiday
Mud Pie introduces 16 new products for Fall/Holiday 2022 that feature LED lights.
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Apr 18 2022
When Life Hands You Lemons
The Lemon Collections’ knit slippers, faux fur-lined legging and cozy socks will be available in girls’ sizes under the Little Lemon brand.
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Apr 18 2022
So Much More Than Onesies
Gerber Childrenswear introduces a nursery collection and early play toys to its modern moments by Gerber collection.
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Apr 18 2022
Bloomingdale’s Supports the Next Girl Boss
Gabby Goodwin founded Confidence, her line of anti-slip barrettes when she was only 7 years old.
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Jan 26 2022
X Marks the Spot
From evergreen characters and iconic toys to luxe labels and e-commerce brands, companies are creating unique collabs to up their exclusivity appeal and draw in new customers. We round up four new kids’ partnerships launching this year.
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Dec 6 2021
Feet First
Consumers can once again enjoy the beloved Paul Frank signature monkey Julius and his self-appointed wingman Bob; Julius and best friend Clancy the Giraffe, Julius and pal Sam the Grub, and Julius and advisor Skurvy.
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Dec 6 2021
Sunny Days For All
As one of the youth retailer’s newest categories, Pacsun Kids was designed entirely without gender to cater to its youngest consumer yet, ages 4-14.
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Oct 1 2020
Informa Markets Fashion Highlights Work from FIT Graduates
The FIT Future of Fashion 2020 Showcase will feature collections from 75 student designers.
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Oct 1 2020
Aden + Anais Gives Back with Limited-Edition Collection
In the spirit of inspiring the importance of community, togetherness and equality at an early age, Aden + Anais, the global baby brand, introduced its “in this together” limited-edition collection.
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Oct 1 2020
Pitter Patter Unmasks Halloween Window
Eager to put Summer 2020 behind them, retailers are getting creative with their autumn window displays.
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Oct 1 2020
Slumberkins Announces TV Debut
Beyond its collection of stuffed animals and storybooks, Slumberkins educates families on emotional wellness through blog posts, social media, a kid-friendly YouTube channel and, starting next year, its first TV show!
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Oct 1 2020
KidCentral Comes Stateside
Canadian rep agency Kidcentral is going global. Expanding to U.K. and U.S. markets last year, Kidcentral now represents more than 50 labels across all three of its territories.
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Aug 20 2020
French Toast Joins Animal Crossing
The brand is leveing up its back-to-school marketing.
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Aug 20 2020
What Back-to-School Really Means for Retailers in 2020
Opinions, strategies and solutions for the shaky season ahead.
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Mar 1 2020
Baby Dressed To Honor Female Icons
Queen Elizabeth, Greta Thunberg, Ellen DeGeneres, Billie Eilish…the list goes on!
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Mar 1 2020
Keds Kids Announces Ambassador Program
Keds Kids has selected youth activists Khloe Thompson, Jordan Reeves, Rebekah Bruesehoff to kick off its 2020 brand ambassador program.
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Dec 30 2019
OneCoast Expands Dallas Showroom for 2020
OneCoast, a nationwide sales and marketing services company, is expanding its Dallas showroom to include an additional 8,000 square feet of space.
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Dec 30 2019
Couture Kids Launches Plushies with Celebrity Alpacas
Couture Kids Robertson’s exclusive capsule of Fable & Whisper plushies is made from 98 percent alpaca wool and retails for $42.