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Making Design Waves

Jaime Reise, the founder of SoCal brand Feather 4 Arrow, has been able to bring one of her design dreams to reality.

As a fan of international surf artist Matt Allen, Jaime Reise, the founder of SoCal brand Feather 4 Arrow, has been able to bring one of her design dreams to reality. The Feather 4 Arrow x Matt Allen Collection launches for Resort and Spring 2023, and it will include the company’s signature vintage tees, hats, and their best-selling ‘upcycled’ and ‘recycled’ UPF50+ swimwear for boys. From the vibrant color combinations to the re-worked favorites of Allen’s artwork, the collection is loaded with exclusive graphics and exciting print designs, including one of Allen’s favorites: “I SURF SMALL WAVES.” Allen has previously created custom art for brands such as Condé Nast, Converse, Pottery Barn, and Ron Herman.

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