2020 Earnie Awards Winner – Beauty Products: Little Lady Products

Beauty Products

Little Lady Products

Est. 2018

Arda Tashdjian, CEO & Creative Director

First paying job: Working for a cosmetic manufacturing company

Greatest fear: Not being able to successfully juggle career and family

Pet peeve: Dishonesty

Coveted dinner guest: Gwen Stefani

Go-to quarantine snack: Flamin’ Hot Cheetos

Best advice you’ve ever received: You can’t succeed unless you try.

Last book you read: Llama Llama Red Pajama and The Very Busy Spider

Last movie you watched: The Nightmare Before Christmas

Personal motto: Be a flamingo in a flock of pigeons.

Dream Team Even amid a pandemic, Little Lady Products continued to grow its offerings and reach new clientele. Much of our success this year was based on the great team of professionals who have helped us get to where we are. I am so thankful for our showrooms, Eloisa & Mia in Los Angeles, Ali’s Market in New York, Accentrics in Dallas, and Ali & Friends in Atlanta, who have worked directly with store owners to expand the brand. We are currently in over 300 retail locations across the U.S. and internationally.

Extra, Extra! This year we also worked with a PR team that got us numerous interviews and editorial coverage, as well as television spots including a recent appearance on NBC. In turn, we saw a significant boost in our website sales.

Fresh Coat This year, we introduced our plant-based Minicure Remover as well as our Duos. The Minicure Remover spray is a safe, spill-free, mess-free way to remove our kid-friendly nail polishes. The acetone-free Minicure Remover features a delectable bubble gum scent and a unique spray bottle design that is safe and easy for kids to use. Infused with Vitamin E and Jojoba Oil, the formula helps maintain healthy cuticles and nails. Additionally, our Duos set consists of one nail polish from the Classic Collection and one from the Confetti Glitter Collection. These new products gave us a great boost in an otherwise slow economy.

Keeping It Real We are best known for offering quick-dry, long-lasting color polish formulated without any of the seven harmful toxins. Every product is animal cruelty-free, vegan and made in the USA. Each polish has a delicate scent when dry, keeping the fun of the ‘minicure’ going. Each bottle also includes a child-sized wearable bow ring that little ladies can enjoy once the minicure is complete. We look forward to introducing more kid-approved colors and growing our product assortment in 2021.