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The company targets the toy, gift and book specialty markets.
The Toy Network is launching this month, taking aim at the wholesale toy, gift and book specialty channel. The company, headquartered in Fall River, MA, is a direct importer, marketer and wholesale distributor of impulse novelties, toys and plush.
The new business aims to create fun and innovative products to engage children’s imagination, according to Michael Nowak, marketing director of The Toy Network.
“We recognize a need in the channel for a one-stop shop supplier of novelties, jokes and plush with a wide assortment at a great price,” says Nowak, adding The Toy Network will focus on classical and tradition toys. “But we’ll also be a resource for trendy novelty items like flip-sequin plush, fun squish items and emoji themed products,” he adds.
The brand will launch at the Atlanta, Dallas, Seattle, LA, Minneapolis and Las Vegas gift shows, represented by sales groups nationwide.