OTT Sneakers: Girls’ Footwear Emerging Trend

Customisation

~ Detachable wings and lightning bolts liven up sneaker bases
~ adidas' new denim winged shoe has a fantasy, superhero feel
~ Patterned tongues slip in under the laces for an immediate print transformation
~ Mr Lacy launches a new kids range including statement pop brights, prints and glow in the dark options
~ WGSN loves the skull and star print laces
~ Wear in contrast to plain sneaker styles for maximum impact

Left to right: Skull Laces by Milk & Soda; Mr Lacy Junior; Shooting Stars Laces by Milk & Soda.

Customisation

~ Detachable wings and lightning bolts liven up sneaker bases
~ adidas' new denim winged shoe has a fantasy, superhero feel
~ Patterned tongues slip in under the laces for an immediate print transformation
~ Mr Lacy launches a new kids range including statement pop brights, prints and glow in the dark options
~ WGSN loves the skull and star print laces
~ Wear in contrast to plain sneaker styles for maximum impact

Top left to right: WGSN street shot, Hong Kong; WGSN product shot, London.

Bottom left to right: Tongue Twisters Shoe Tongue Inserts by smallfly; Superhero Shoes, Red Lightning by smallfly.

Oversized Bows

~ Oversized, cartoon-inspired bows furnish both patterned and plain hi-tops in a Hello Kitty collaboration with Reebok
~ adidas pumps combine cute leather bows with a sporty style
~ WGSN loves the matching polka dot bows on the Yayoi Kusama-inspired trainers

Top left to right: Reebok x Hello Kitty collaboration; WGSN product shot, Hong Kong.

Bottom left to right: adidas originals Concord with bow tie; WGSN street shot, Hong Kong.

Plush

~ Plush bear heads replace traditional tongues in a collaboration between Reebok and Jeremy Scott
~ All-over teddy fleece has a cutesy appeal
~ Oversized die-cut and padded character tongues
~ The new range of plush footwear from adidas for spring/summer 2012 includes a soft leopard head and tail style

Top: Jeremy Scott x adidas originals collaborations.

Bottom left to right: WGSN product shot, London; Hakula Matata at XXS Kids, Hong Kong.

Plush

~ Plush bear heads replace traditional tongues in a collaboration between Reebok and Jeremy Scott
~ All-over teddy fleece has a cutesy appeal
~ Oversized die-cut and padded character tongues
~ The new range of plush footwear from adidas for spring/summer 2012 includes a soft leopard head and tail style

WGSN street shots, Hong Kong.

WGSN Takeaways:
~ Plush – cute animal heads, tails and teddy fleece transform sneakers into toys
~ Oversized bows – cartoonish bows feature in high impact colours and prints
~ Customised – individualise trainers with detachable add-ons, patterned tongues and statement laces

Click View Gallery above at left to view complete details of the Girls’ Footwear Emerging Trend report.

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