What the Cool Kids Love – August 2014

If it’s pink and girly, 4-year-old Juliette Meyer-Harley is probably a fan.

For Juliette Meyer-Harley, the advantages of having a mom who owns online kids’ store Darling Clementine are endless. For one: “It’s fun because I get to have new things,” says the 4-year-old Brooklynite and big sister. Another upside is getting to model for the store’s über-popular Instagram account, @shopdarlingclementine, where more than 2,200 followers get a daily dose of Juliette decked out in the shop’s newest arrivals. “I never intended to use her as a model, but people started asking where she got certain pieces when I would post photos of her so I figured I’d start posting more often,” explains her mom, Lindsay Meyer-Harley. Now when she shares a snap, she notices a bump in sales of that product right away.

Luckily one of Juliette’s favorite things to do is play dress up, so she and Lindsay take turns choosing outfits. Sometimes she even helps pick out products for the store. “I show her line sheets and catalogs and ask her opinion. It’s hard though—she’ll almost always choose the pinkest choice!” laughs Lindsay. “I love dresses and skirts, too, because I can twirl,” Juliette adds. For now, her future lies in the classroom. (She wants to be a teacher when she grows up.) But she may follow her mom into retail, or maybe styling. She does, after all, have a knack for it. And while her modeling days are far from numbered, her 5-month-old brother, Jack, is hot on her heels, as Lindsay has begun posting more pictures of him in an array of one-pieces.

—Lyndsay McGregor