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KidCentral Comes Stateside

Canadian rep agency Kidcentral is going global. Expanding to U.K. and U.S. markets last year, Kidcentral now represents more than 50 labels across all three of its territories. 

“We’re often  approached by new vendors, asking us to replicate our successful Canadian partnerships,” says CEO Tammy Zilberberg,  a former rep for Robeez before going off on her own in 2001.  “The response to our expansion has been phenomenal—especially during a pandemic!”

CEO Tammy Zilberberg

Fridababy, Wubbanub, Robeez and Philips Avent are just a few of the leading brands in Kidcentral’s rapidly growing portfolio. The most recent U.S. accounts to join the agency include Lulujo, Flapjack Kids, Juddlies Designs and Zoocchini.

After navigating new business remotely for the past few months, Zilberberg says the team is excited to hit the road again in 2021. “With trade shows canceled, our ability to go out and meet everyone in the States was certainly affected,” she says. “Product in person is just such a different experience than seeing it virtually or on a website but, like everyone else, we’re making it work!”   

Kidcentral’s secret?  “We call it ‘smile and dial,’” Zilberberg  laughs, explaining that the team has been picking up the phone constantly these past few months. The agency is also investigating  virtual showroom options and new communication technologies that best replicate the one-on-one feeling you get from an in-person appointment. “It’s been a crazy year to expand business, and we’re so thankful for all the support,” Zilberberg says. “We look forward to connecting with more American buyers in the coming months!”


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