Synergy Licensing Named Agent for Dorel Juvenile Group

Dorel Juvenile Group, the Foxboro, Mass., manufacturer of the Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort product lines, has named Synergy Licensing of New York as its licensing agency to pinpoint new opportunities for its brands as well as related trademarks, such as Baby on Board and Nature Next, which fall under the Safety 1st brand umbrella.

“Our approach to the Dorel Juvenile Group licensing program is to keep the brands pure, focusing on creating product that is emotionally relevant and contemporary within the brand family,” said Vinnie D’Alleva, executive vice president of business development for Dorel Juvenile Group. “Synergy’s passion and true understanding of Dorel Juvenile Group’s brands and related trademarks was clearly evident during the review process and we are confident their passion for DJG’s brands will translate proficiently to other product offerings.”

Synergy Licensing principal Randi Goodman noted, “Retailers are looking for meaningful brand extensions to broaden assortments, and we plan to maximize those opportunities and relationships with the powerful brands Dorel Juvenile Group has to offer.” Visit www.djgusa.com.

Read the July issue and learn more about: The enduring appeal of keepsake gifts  Communion wear trends Veteran retailers’ recession-busting tips  Plus: Versatile special occasion wear Coming In August: Behind the scenes of the upcoming spring season Recession-busting tips from veteran retailers A statistical analysis of the Canadian Market Swim fashion Plus: The Little Steps Spring ’10 shoe supplement