Spin Master Appointed as Exclusive Toy Licensee for DreamWorks

The company will produce all of the toys for DreamWorks Animations’ How to Train Your Dragon franchise, which includes the first film, a sequel and the television series, DreamWorks Dragons: Riders of Berk. The line for this series will feature roleplay and interactive items, including the Giant Fire Breathing Toothles, who actually blows out steam and blue “fire.” “Spin Master was a wonderful partner for us on How to Train Your Dragon – one of our biggest consumer products program yet – and we look forward to building on this relationship as we grow the franchise in a number of innovative ways,” says Kerry Phelan, head of worldwide licensing and consumer products at DreamWorks Animation. “Kids can’t seem to get enough of Dragons, and this line provides the perfect opportunity for them to relive their favorite moments from the film as well as create their own Viking and dragon adventures.”