Noodle & Boo Hires Former Mustela General Manager

Judy Carlo will lead the global team with growth distribution and channel development.

Judy Carlo, Senior Vice President Worldwide Sales, Noodle & Boo LLC

Noodle & Boo, a leader in luxury maternity and baby skin care, has brought Judy Carlo on as the company’s Senior Vice President.

Reporting to Christine Burger, founder & CEO of Noodle & Boo LLC, Carlo will be responsible for leading the Bay Area-based firm’s worldwide sales organization. She will focus on strengthening industry and retail partnerships, new sales channels, as well as leading the way for a stronger more robust international distribution.

“What sets her apart from other qualified executives is an alignment of values and commitment to, not only product innovation and excellence, but also social responsibility and philanthropy,” says Burger. “While we’ve enjoyed 12 years of double-digit growth, I’m thrilled to have Judy oversee the strategic direction of new sales and distribution channels, as well as bring her depth of knowledge to product development and marketing.”

Carlo joins Noodle & Boo with extensive experience in global branding, marketing, sales, business development and distribution strategy in the baby and beauty categories. She has held executive leadership and strategic brand development roles at Mustela Baby and Maternity Skincare, L’Oreal, Unilever and Shiseido. She has also worked as a consultant for Amyris, Inc., where she was instrumental in the company’s launch of Pipette Clean Baby Care.

“I am very excited to join the Noodle & Boo team, especially during this exciting time of growth,” Carlo says. “I look forward to playing a critical role in driving the strategic planning efforts plus working with our retail and online partners to bring Noodle & Boo to new and expectant parents everywhere.”


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