Miss America Brands Launches Girls’ Wear

Miss America Brands, the official licensing arm of the Miss America Organization, debuted the Little Miss America line of girls’ apparel at the recent Magic market. The moderately priced line is initially focused on the baby/toddler and tween categories, with traditionally styled yet fashionable mix-and-match graphic tees, tops and bottoms.

“Little Miss America clothing encourages girls to dream big, to celebrate their unique talents and be proud of who they are,” said Miss America Caressa Cameron, the company spokesperson. According to Kyle Kantner, president of Miss America Brands, the Miss America brand is iconic in itself, and the line will mirror the pageant’s values, encouraging girls’ empowerment, inner beauty, integrity, goodwill and pride.

The design team is concentrating on fashion-forward, casual and age-appropriate looks. Part of the proceeds will go toward the Miss America Organization Scholarship Fund. Call (800) 726-9606 or visit www.missamericabrands.com.