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Jenni Farley announces plan to Open New Retail Concept Shop

Jenni “JWoww” Farley has announced plans to open Heavenly Flower, a new retail concept shop, at American Dream.

Jenni “JWoww” Farley has announced plans to open Heavenly Flower, a new retail concept shop, at American Dream. This is the nation’s first and only store of its kind for Farley – mother, entrepreneur and one of the stars of the hit “Jersey Shore” reality television series.

The Heavenly Flower store will open in the coming weeks in the Garden Court at American Dream in East Rutherford, New Jersey. The shop will sell maternity apparel as well as coordinating “Mommy and Me” outfits and accessories for mothers, infants and children.

“We know that Jenni and her kids have really enjoyed their visits to our center, so it felt like a natural fit to bring her Heavenly Flower concept to American Dream,” said Don Ghermezian, Chief Executive Officer of American Dream. “Heavenly Flower will be a new go-to destination and the fulfillment of the American Dream vision of providing unique guest experiences,” he added.

“I’m a mom, and so many of my fans who have grown up watching me on television are now moms, too,” said Jenni Farley. “The Heavenly Flower collection is fun, stylish and affordable for women and kids and the realization of a longtime dream of mine. I can’t think of better place to bring this idea to life than at American Dream,” she added.


American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail and dining, comprising more than 3 million square feet in East Rutherford, New Jersey, just minutes away from New York City. American Dream is home to leading attractions that includes DreamWorks Water Park, Nickelodeon Universe, Big SNOW, Angry Birds Mini Golf, The Rink, Blacklight Mini Golf, and a curated collection of premier dining and retail stores, including flagship locations for H&M, Uniqlo and PRIMARK as well as Lululemon, Sephora, Aritzia, Zara and IT’SUGAR, the world’s first “candy department store.” For more information on American Dream, visit


Patti Costantino
American Dream

Robyn Matarazzo
Heavenly Flower


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