The Earnie Awards are Here - Nominate Today!

Feather 4 Arrow Welcomes New President

The brand is also making a splash with a new swim collection—made from recycled coconuts and plastics!

Feather 4 Arrow, a lifestyle brand inspired by beach culture and the outdoors, has announced Julie M. Rich as its new president. Rich will be responsible for providing strategic leadership and executing operational and growth strategies for the brand.

“Feather 4 Arrow has had tremendous growth over the past six years,” says Jaime Riese, founder and CEO. “Julie’s 20 years of industry experience, knowledge and expertise will be instrumental in bringing unexpected brand relevance, product expansion and profit growth.”

Before joining Feather 4 Arrow, Rich served 16 years as vice president of sales and operations for Snapper Rock, where she successfully developed and launched the global wholesale organization, which includes two lifestyle brands.

“I am so excited to be part of such an incredible team and growing company,” Rich says. “I have known Jaime for several years and admire her passion and drive.”

For Resort/Spring 2021, Feather 4 Arrow is launching a sun-protective and sustainable swim collection, made from recycled coconuts and plastics. Styles include holiday, resort wear and accessories in exclusive prints. The brand will also be expanding its size range to accommodate babies and tweens.

For more information, visit, or you can email Rich directly at


Leave a Comment: