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Earnshaw's Webdesk • Feb 23, 2009

Cookie Jar Names New Consumer Products Exec

Cookie Jar Entertainment of Burbank, Calif., has hired Brenda Bisner as senior manager of domestic consumer products. Bisner will oversee the development of licensing programs for Cookie Jar’s top consumer brands and entertainment properties, which include Strawberry Shortcake, Mommy & Me and Richard Scarry. She will report to Lisa Streff, senior vice president of domestic […]

Cookie Jar Entertainment of Burbank, Calif., has hired Brenda Bisner as senior manager of domestic consumer products. Bisner will oversee the development of licensing programs for Cookie Jar’s top consumer brands and entertainment properties, which include Strawberry Shortcake, Mommy & Me and Richard Scarry. She will report to Lisa Streff, senior vice president of domestic consumer products. Visit www.cjar.com.

February 2009 Earnshaws

In This Issue:
Tween fashion—what’s in and what’s out
The increasing importance of margins in a slow economy
WearCanada industry directory
Plus: Sleepwear trends and new-mom gifts

Coming Next Month:
The industry talks added value
Euro fashion direction from the Pitti Bimbo show
The Little Steps footwear magazine—shoe trends, sales tips and up-sell items
Plus: Diaper bags, hosiery and fun gift packaging

 

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