BabyLegs Sees Holiday Weekend Sales Spike

Revenue to BabyLegs’ website increased 170 percent compared to the 2009 holiday weekend, according to Isaac Ash, CEO of parent company United Legwear. The site received more than 1 million page views during the month of November alone. Additionally, traffic from referring sites increased by 572 percent, led by Facebook, where the brand has more than 21,000 fans, up 600 percent from the beginning of 2010.
During the holiday weekend, 60 percent of the traffic to www.babylegs.com came from referral sites. The BabyLegs website also garnered a large amount of traffic and new customers from its Affiliate Program. The BabyLegs Affiliate Program is currently driving more than 20 percent of online sales at www.babylegs.com.

Additionally, BabyLegs teamed up with seven other retailers—Baby Frenzy, ChicoBag, Earth Mama Angel Baby, Go Gaga, Moby Wrap, Happy Heinys and Kate Quinn Organics for a huge Cyber Monday sale, offering 25 percent off every order.