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Swede Deal

After facing much turmoil—including job loss and divorce—Mia Lundmyr knew she’d have to overcome her adversity to make a successful life for her then-toddler and soon-to-be-born baby. She had grown weary of the bland, organic children’s clothing on the market, so decided to take the leap and bring a little edginess to the industry. The […]

Baby

Crawling on ground.

Baby

Girls

Friends enjoying different colored matching outfits.

Girls

After facing much turmoil—including job loss and divorce—Mia Lundmyr knew she’d have to overcome her adversity to make a successful life for her then-toddler and soon-to-be-born baby. She had grown weary of the bland, organic children’s clothing on the market, so decided to take the leap and bring a little edginess to the industry. The Stockholm, Sweden-based designer’s unisex mix-and-match collection made with all-natural cotton materials is now distributed throughout Europe, and this season—thanks to The Scandinavian Company of West Palm Beach, Fla.—it is launching Stateside.

Lundmyr apparel comprises four collections in a bold red, black, gray and white color scheme: Classic, a basic, clean group; Star, a playful line with the motif throughout; Tattoo, an urban group with a heart emblem on each piece; and Preppy, the highest-end line that features more fashion-driven pieces, such as a cable-knit cotton sweater with a detachable hood. With more than 30 pieces, the line includes short- and long-sleeve one-pieces, snap-up bodysuits, twofers, wide-leg yoga pants, tees, pajamas, leggings, piqué polo dresses, robes, socks, hats and more.

Lundmyr is truly a one-stop shop. In addition to apparel, the brand offers pacifiers, leather-bottom pre-walkers, maternity apparel, home linens, jewelry—and even items to dress up the family dog. “It’s a bold and urban look for the modern family,” stated Carina Wood, founder of The Scandinavian Company. Wholesale prices range from $10 to $56 for apparel; shoes are $21. For more information, e-mail jessica@thescandico.com or visit www.lundmyr.com. —Melissa Knific

Well-Suited

Inspired by the swimwear of decades past, Cara Lewis debuts Townsend, Del.-based Chichanella Bella, a line for young girls that offers femininity with the necessary coverage. When designing her swim collection, Lewis looked to her grandmother for inspiration. “I imagined what being a child was like then,” she said. “I thought about what she was like and the way she lived her life.”

In addition to ’20s influences, Chichanella Bella also takes a cue from the ’30s, ’40s and ’50s. The line—for girls’ ages 6 months to 5 years—features boy shorts complete with ruching, floral details and ruffle edges. Although the line is girly, not everything is pink: Yellow, navy, turquoise and red also make an appearance. Sixteen suits are available in the initial collection. Options include the Pink Taffy, a pink one-piece with green stitching, crisscrossing back straps, and flower designs on the chest and bottom; the Lemon Drop, a bright yellow one-piece with bloomer bottoms that give the appearance of being a separate garment; and the Lifeguard Lulu, a red polka dot two-piece with bloomer bottoms, hand-rolled rosettes and a tube-style top with crisscross straps.

Each suit in the U.S.-made line is UV 50+, made of a nylon-spandex blend. Styles up to size 3 have a snap bottom for easy diaper changes. Coordinating bonnets are also available. The line will expand to boys’ suits in 2011. Lewis is targeting high-end boutiques, resorts and cruise ships for distribution. Suits run $39 to $48 wholesale and hats are $18 to $22. Visit www.chichanella-bella.com. —Melissa Knific

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