Largest Toy Show in Western Hemisphere Opens Saturday

Don’t miss Shaquille O’Neal cutting the ribbon at Toy Fair’s opening ceremony!

The 117th annual Toy Fair New York will open its doors on this Saturday, Feb. 22 for a four-day run. Equivalent in size to nearly eight football fields, the trade show will be jam-packed with thousands of the hottest products spanning viral trends and digital brands to kid-powered playthings that encourage learning and creativity.

What’s more, Shaquille O’Neal will be there to help cut the ribbon at Toy Fair’s opening ceremony at 9 a.m on Saturday. The celeb will also being unveiling the latest Tonka toys at Basic Fun!’s booth after the ceremony.

Spokespeople will be on-site throughout the show to provide insights on toy trends, industry data and economic outlooks. For more information, visit

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