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PlayMonster kicked off the U.S. launch of its new Face Paintoos brand at the Kidz Bop World Tour concert.
PlayMonster kicked off the U.S. launch of its new Face Paintoos brand at the Kidz Bop World Tour concert last month in Los Angeles. Joined by children’s influencer Haileigh Vasquez (@Hails_World), fans got a look at the new line.
“We wanted to create something that allowed kids to express their personalities and make parents’ lives easier,” says Lisa Wuennemann, associate vice president of marketing at PlayMonster. “Kids can switch their Face Paintoos with ease and don’t need to worry about smudging their face or transferring it onto clothing.”
Launched in the U.K. last year, Face Paintoos’ colorful designs are applied like temporary tattoos. Removal is also a breeze, using one of the included wipes. Offered in three themes: wild, magical and pet, Face Paintoos are also available in an all-inclusive party pack.