Cubcoats Partners with Amazon for Pop-Up Experience

The best-selling plush toy on Amazon Prime Day is coming to life at Del Amo Fashion Center in Torrance, California.

Cubcoats, the best-selling brand in the plush toys category on Amazon Prime Day and ranked as the top holiday toy on Amazon, has partnered with the online giant to create a magical pop-up experience for kids and families at the Del Amo Fashion Center in Torrance, CA. The holiday pop-up is open now through Jan. 5.

Dubbed Cubcoats x Amazon IRL, the transformative and interactive pop-up space allows children to experience the popular stories behind each Cubcoat character in real life. The space emphasizes the magic of Cubcoats with fun photo opportunities, interactive adventures and special programming.

“There’s a real sense of magic when a kid witnesses the plushie transform into a hoodie for the first time,” says Zac Park, CMO & co-founder of Cubcoats. “Cubcoats is excited to merge the worlds of e-commerce and brick-and-mortar to be able to bring this unique world to life.”

Children’s imaginations will run wild at the Amazon pop-up with exclusive Cubcoats characters such as Kali The Kitty, Sao The Sloth and Uki The Unicorn from its Signature Series and Hello Kitty, Spider Man and Frozen from the Licensed Collection. The pop-up will feature in-store programming and special offers for customers on a regular basis. For up-to-date information on what’s being offered, visit www.cubcoats.com.

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