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Smartwatch Collab Hits Market

American Exchange Group Partners with Warner Bros. Consumer Products and DC for kids’ character-adorned smartwatches.

American Exchange Group, in partnership with Warner Bros. Consumer Products and DC, launches a children’s smartwatch collection under iTouch Wearables, featuring various DC characters for the 2019 holiday season.

The iTouch PlayZoom is a children’s smartwatch that will feature special edition prints of iconic DC superheroes including Batman, Superman, Wonder Woman, DC Superhero Girls and Justice League. The smartwatch features fun learning games, a swivel camera for photos and videos,  including creative photo effects and custom DC backgrounds, while interactively encouraging children to grow and develop independence with an alarm clock, stopwatch, timer and voice recorder capabilities. Targeting ages four and up, the iTouch PlayZoom also protects kids’ safety without the use of GPS tracking or data connection.

The licensed smartwatch styles (MSRP $75) are available at retailers nationwide, including Macy’s, JCPenney and Kohl’s, with stockists rapidly growing.

Additional wearable tech products are expected to launch for Spring 2020.


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