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Dallas Market launches the Total Lifestyle Market for summer 2020.

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Dallas Market Center is launching the Total Lifestyle Market starting in June 2020, bringing together all major markets for the first time in one place. Over the course of seven days, retailers can meet vendors from apparel, accessories, home & gift, lighting and children’s markets.  

The change comes on the heels of extensive research through surveys, attendance data and focus groups that show retailers diversifying their merchandise mix and demanding Dallas Market do the same, says Cindy Morris, president and CEO of Dallas Market Center.

“By combining events into a Total Lifestyle Market, we are creating a must-visit destination and an energetic show that will be greater than the sum of its parts,” Morris says. “Maximizing opportunities to deliver more buyers drives every strategic decision–including the redevelopment of the IHDC building, launching Dallas Design Week, hiring new executives, enhancing marketplace technology, debuting special exhibitions like Brand Assembly, and engaging new marketing programs.”

Construction is already underway on 250,000-square-foot space on the 11th floor of the World Trade Center, which will host gift temporary exhibits during the June 2020 show. Existing trade show space on the 12th and 13th floor will continue to be used for apparel and accessories temporary exhibits.

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