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Dan de Fran launches footwear in the U.S.
Made in local factories sourced from local materials, Mexican shoe brand Dan de Fran is known for its traditional craftsmanship and comfortable designs. Each pair of leather shoes is designed from the inside out with special attention on fit. The insoles are made from supple leather, so children can play comfortably even in dressier styles.
“The shoes have a modern coolness like American brands combined with the tradition and exquisite design of experienced artisans,” says Daniella Zazueta, who launched the brand last year with partner Francia Salido after struggling to find the appropriate shoes for her own children. She believes there’s a void in the market for versatile kids’ shoes.
The everyday collection uses a mix of metallics and a soft palette to modernize classic styles like Mary Janes, ballerina flats and sandals. However, the more formal Ceremony collection features elevated looks for special occasions with a price point coming in 30 percent below European brands. “Moms won’t regret buying our brand since its so affordable and can be worn with everything,”Zazueta says, noting that Dan de Fran most recently added coordinating styles for moms. “We hear our line is a perfect fit for the American market,” she adds.
After receiving a great response from boutiques in Mexico, Dan de Fran will make its East coast debut this summer at Playtime New York and launched its website this month. For more information, contact Daniella@DandeFran.com.