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The Childrenswear Authority since 1917

The Childrenswear Authority since 1917

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Noelle Heffernan • Dec 4, 2017

Earnshaw’s Survey: 2018 Marketing

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Press Releases

Virginia Zingone Leads the Way in Children’s Fashion as the Children’s Show Returns to NYC for Summer 2025
May 15, 2025
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July 2, 2024
Kith Kids Announces Opening of Dumbo Flagship
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earnshawskids

From spring into summer, florals stay our favorite

From spring into summer, florals stay our favorite 🌺 This versatile print wears well on any material and makes for an eye-catching choice in every swim style.

#KidsSwimStyle #BoutiqueKidswear #KidsSummerLooks #FloralForKids #PatternPlay

FASHION IS MY PLAYGROUND

🎡👗 FASHION IS MY PLAYGROUND 👒🛝
The Children’s Show is back for its 4th edition in NYC—and we’re ready to play!

Summer means freedom—no school, no uniforms, just pure self-expression through fashion. It’s the season of creativity, confidence, and color! And where better to celebrate all of that than at @childrens.show?

This vibrant edition features:
✨ The iconic runway show
🗣️ Inspiring industry talks
🛍️ Exclusive buyer events
🤝 And endless opportunities to connect with leaders in a stylish, welcoming space.

📆 Save the Date:
July 27–28, 2025

📍 Chelsea Industrial
535 W 28th St, New York City

GET YOUR BADGE TODAY!
Join us for a joyful celebration of kidswear—where style meets imagination! 🤩

Summer sun essentials = rash guards, an easy way t

Summer sun essentials = rash guards, an easy way to keep those shoulders protected from the sun ☀️ Lightweight swim shirts in punchy summer colors are a perfect storm of fun and function!

#KidsSwimEssentials #SunSafeStyle #SwimForKids #SummerKidsStyle #KidsSwimStyle

Nominations are still open for the 2025 Earnie Awa

Nominations are still open for the 2025 Earnie Awards. Submit the brands you believe are setting the industry standard.

🔗 Link in bio to nominate.

#EarnieAwards #Childrenswear #Kidswear #EarnshawsKids #IndustryExcellence

It's all about play when it comes to animal print

It's all about play when it comes to animal print 🐾 Some spots and stripes bring new movement to your kid's style, and leopard print always makes some noise. 🐆 Pair with bold, solid colors for unbeatable combos!

#KidsAnimalPrint #PatternPlay #InstaKidsFashion #StatementStyle #MiniTrendsetter

Who’s the best in the biz? YOU tell us!

The top expo for kids and baby

ENROLL NOW! 👶✨ The top expo for kids and baby products returns! Don’t let this chance slip by—attend CBME Turkiye 2025 and see over 1,000 amazing brands showcase their best. Register online today for complimentary entry and remember the date! The event runs from December 3rd to 6th at the İstanbul Expo Center. Set a reminder and gear up for a great experience. @cbmetr

The 2025 Earnie Awards are officially OPEN! I

🎉 The 2025 Earnie Awards are officially OPEN! It's time to NOMINATE!

It’s time to shine the spotlight on the BEST in children’s fashion + juvenile products. The Earnies are the most prestigious B2B awards honoring the brands and retailers who bring the style, innovation, and WOW factor to our industry.

👀 Why nominate?
Just being on the list means major industry exposure:
✨ Featured in @earnshawskids online during voting
📣 Shoutout in our nominee announcement (sponsored by @iloveplaytime)

So… how do you snag a nom? Easy: start spreading the word.
📧 Send those emails
📱 Blow up your socials
📣 Tell your friends (and your friend's friends)

Ready to make Earnie history? Tap the link in bio to submit your nomination!

#EarnieAwards2025 #EarnshawsKids #ChildrenswearChampions

The Playtime and Kid's Hub @iloveplaytime shows ar

The Playtime and Kid's Hub @iloveplaytime shows are back!

From Paris to New York and beyond, their posters are popping up.
So, are you ready? Because the countdown is on 🥳

Here’s what’s waiting for you at the shows:
✔️ +400 international & exclusive brands
✔️ Business insights & trend seminars
✔️ A vibrant experience where you meet inspiring people
And all of this... in some of the world’s most beautiful cities 😉

📍 Paris - June 28–30
📍 New York - July 27–29
📍 Los Angeles - August 3–5

🎟️ Get your pass on iloveplaytime.com

#playtime #thetinyshowontour #kidsfashion #kidstradeshow #kidsbrands #b2bevent

Style meets sustainability! More brands are embrac

Style meets sustainability! More brands are embracing organic or recycled fabrics for kids’ fashion, ensuring comfort and care for the planet. Would you choose eco-friendly outfits for your store? 🌍♻️
#SustainableKidsFashion #EcoChic

From milestones to everyday magic, @ryleeandc

👟 From milestones to everyday magic, @ryleeandcru is here for every moment.

We’re thrilled to feature their latest collection in Earnshaw’s Kids Best in Show—a showcase of standout brands from the season’s top markets.

With styles that span newborn snuggles, playground milestones, picture days, and formal celebrations, the Rylee + Cru Collective brands weave love and intentionality into every piece. 💛

#BestInShow #EarnshawsKids #KidsFashion #FW2025 #sponsored

Mocha Mousse takes center stage in this season’s

Mocha Mousse takes center stage in this season’s Final Cut. This warm, luxe hue blends timeless charm with aesthetic-parent appeal—proof that quiet luxury isn’t just for grownups.

BEST IN SHOW: @milaandrose Twirl-worthy, pla

📣 BEST IN SHOW: @milaandrose
Twirl-worthy, playful, and oh-so-cute - Mila & Rose is bringing the fun this season! 🎀 From dazzling floral prints to charming animal motifs, their latest collection is made for little trendsetters who love to express themselves.

Featured in Earnshaw's Kids F/W2025 Best in Show roundup, this collection is one retailers won't want to miss! Whether it's birthday fun, school day smiles, or playtime adventures, Mila & Rose has the perfect styles for every moment. 👗

#fw2025 #BestInShow #MilaAndRose #EarnshawsKids #KidsFashion #ad

A little wild style never goes out of season!

A little wild style never goes out of season! 🌿✨ Our Get Wild editorial from the Jan/Feb issue is all about embracing nature-inspired prints, earthy tones, and untamed textures. While we gear up for our next issue, take a moment to revisit these looks that bring the great outdoors into kids’ fashion. 🌎🐾

#GetWild #KidsFashion #Editorial #earnshawskids

Not tagged in body: @gumdropnyc @theanimalsobservatory @durangoboots @minimelissaoficial @ao76_official @scotch_soda

Happy Saint Patrick’s Day from all of us at Earn

Happy Saint Patrick’s Day from all of us at Earnshaw’s Kids! ☘️✨

Playful, bold, and perfectly imperfect—scribble

Playful, bold, and perfectly imperfect—scribble motifs and abstract patterns are making their mark! ✏️✨

This season, doodle-inspired designs bring a fresh, artistic edge to kids’ fashion. Check out our latest Trends page for more on this expressive style, and explore the full issue now on our website!

#KidsFashion #TrendReport

Graceful layers, soft hues, and twirl-worthy style

Graceful layers, soft hues, and twirl-worthy styles—this season’s Tiny Dancers trend brings ballet-inspired elegance to fall fashion! ✨ From delicate tulle to cozy wrap sweaters, discover how brands are embracing the beauty of movement.

Flip through the latest issue of Earnshaw’s to see the full trend report!

#TinyDancers #FallFashion #EarnshawsKids

Red hot and right on trend!

This season’s

Red hot and right on trend! 🔴

This season’s cherry on top moment is all about bold, vibrant reds making a statement in kids’ fashion. See how brands are embracing this striking hue in our latest issue!

#Earnshaws #CherryOnTop #KidsFashionTrends

Mini Melissa -fashionably fun, eco-friendly footwe

Mini Melissa -fashionably fun, eco-friendly footwear for kids! 👧 🍓🩷

That’s a wrap on @iloveplaytime!

That’s a wrap on @iloveplaytime! ✨ We had an incredible time exploring the latest trends in children’s fashion, discovering amazing brands, and connecting with industry leaders. From innovative designs to sustainable fashion, the creativity on display was truly inspiring!

A huge thank you to all the exhibitors who showcased their incredible collections—we can’t wait to share more highlights with you.

Which brands or trends caught your eye this season? Let us know in the comments! 👇

#Earnshaws #ILovePlaytime #KidsFashion #Trends #PlaytimeParis #Childrenswear

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