Disney Buys Babble Media

On Tuesday, Disney snapped up Babble Media—an online parenting site that features more than 200 mommy-bloggers—for an undisclosed amount. Founded in 2006, Babble Media was listed as one of the 50 best websites of 2010 by Time magazine. The acquisition is meant to strengthen Disney Interactive Media Group’s online portfolio of resources for mommies and daddies alike.

Brooke Chaffin, SVP of moms and family for Disney Interactive, said in a press release: “What Babble is doing is best of breed. It is just a different approach to blogging. It felt like we at Disney are about storytelling, and Babble does an amazing job doing just that.”