Children’s Club Reimagines August Show

The New York-based trade show updates its floor to offer a new perspective on the marketplace.

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Children’s Club returns to the Jacob Javits Center in New York from August 5-7 with a selection of brands from newborn to age 12, including layette, accessories, footwear, toys and gifts.

For the August edition, the show is debuting a new destination called “Curate” to highlight elevated children’s collections from the Spring/Summer 2019 season. Located near the entrance of the show, the area will offer retailers a platform to explore, discover and network with a selection of well-merchandised brands, including more than 45 internationally inspired collections.

A rendering of the new section Curate at Children’s Club.

“Our mission for the 2018/2019 is to build the momentum behind the childrenswear market and unify the children’s community on both a domestic and global scale,” says Shawn Hazan, vice president and brand director. Hazan adds that the launch of Curate is only the first step in developing more aspirational neighborhoods to further reimagine the children’s market.

The new destination will include brands like 3 Pommes, Kenzo, Lil’ Lemons by For Love and Lemons, Petite Coco and Tartine et Chocolat. Actress and lifestyle expert Haylie Duff will also be at the show with the brand Little Moon Society.

Other additions to the August show include:

The Earnshaw’s Experience: a visually inspiring space in the Children’s Club Café where the industry can vote in the 2018 Earnie Awards, as well as meet our team! The lounge area will feature an inspirational vignette on Spring ’19 trends, styled by our editors.

The Classroom: an ongoing educational experience designed to address hot topics impacting the children’s community.

The Nuk: an engaging lounge space for attendees to relax, recharge, network and engage during the market, including a seasonally themed life-size coloring book, photo opportunities, charging station and content screens to keep visitors updated on show happenings, digital brand books and seminars.

 

 

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