Toms Launches Disney Princess Collection
Toms wants girls to “Break glass ceilings, not glass slippers.”
Like a blast from the past, Toms is pulling from the Disney archives with its latest collection. The Toms x Disney footwear and eyewear collection for women and children is inspired by the classic Disney princesses Cinderella, Sleeping Beauty and Snow White and meant to celebrate the women who helped create them.
Thirteen pairs of shoes and one pair of sunglasses in the children’s collection feature never-before-seen artwork created by Disney’s all-female Ink and Paint department in the mid-1900s. Each hand-drawn image was transformed into the classic Disney movies.
The collection launch starts with Cinderella and her mouse friends, Gus and Jaq, on June 21, followed by footwear styles of Sleeping Beauty and her fairy godmothers in July and Snow White and the Seven Dwarfs August 23 on Toms.com.
Children’s footwear ranges from sizes 1 to 13 and retails for $49 and $59. Eyewear is priced at $90.