Marvel Targets Future Fans
Animated videos, illustrated books and other merchandise connect the company to a young audience.
Marvel Entertainment will begin rolling out preschool content and merchandise for the first time with its new multi-platform content program “Marvel Super Hero Adventures.”
Beginning this fall, the Disney-owned company will target its youngest fans with the debut of 10 short-form episodes across various platforms. Each 3.5-minute episode will feature Spider-Man teaming up with other Marvel heroes like Iron Man, Thor, Hulk and Captain America, to name a few. The specific platforms and launch date for the short-form series are still to be announced.
This program will also be supported by new offerings across comic books, graphic novels and merchandise including toys, lifestyle and apparel.
In September, Marvel will debut a series of early-reader chapter books, which will join its existing line of Marvel Super Hero Adventure activity books and storybooks. The first book, Deck the Malls!, will see Spider-Man and Spider-Gwen in a fully illustrated adventure with a bonus one-page comic. Three more chapter books, as well as an expanded publishing program, will continue to launch throughout 2018 and beyond.
To further support the new preschool content program, Hasbro has signed on to release a “Marvel Super Hero Adventures” toy line, which will feature new character tie-ins as well as play experiences inspired by the upcoming animation. Hasbro’s toy line is slated to launch this fall.
A host of other licensees spanning toys, apparel and more will launch additional product lines in October during Marvel Mania, Marvel’s celebratory campaign spanning retailers like Walmart, Target and Toys “R” Us. Licensee partners include Mad Engine, Jay Franco, GBG and Jakks Pacific and several others.