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Gia Bella Children’s Boutique
After years of traveling long distances in order to shop boutiques for her kids, Linda Kelly opened …

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Gia Bella Children’s Boutique

After years of traveling long distances in order to shop boutiques for her kids, Linda Kelly opened Gia Bella Children’s Boutique in October 2007 and named it after her daughters, Gianna and Isabella. Decorated in pink and blue with an elegant chandelier setting the tone, the 800-square-foot store stocks trendy and dressy clothing spanning newborn through girls’ size 10 and boys’ 7. Toys are also available—customers will find them in the back of the store, where a play area keeps children entertained while mom shops.

Gia Bella Children’s Boutique

Lolli Lolli

Noticing that her neighborhood was full of traditional boutiques but none for kids, Jackie Promislo debuted her shop in August 2007, naming it after a song her children made up. The 1,600-square-foot shop’s turquoise, pink and lime interiors emit a cheerful, modern ambiance. Promislo cited her unique mix of kid-friendly clothing, toys and books plus the fact that Lolli Lolli doesn’t focus on mainstream brands as factors that set it apart. She stocks sizes 0 to girls’ 12 and boys’ 8, but will special-order larger sizes for customers.

Lolli Lolli


Jessica Troiano and Zoe Murray opened Piccolini’s Bryn Mawr, Pa., flagship in 2005 before adding a downtown branch last year. Both offer sizes 0 to 6 for boys and girls and a mix of simple separates and basics. On the first floor of an old house, the original 2,200-square-foot location has a green, pink and blue motif and boasts a playroom. Troiano noted the pared-down selection appeals to customers more into presentation than brand names. “The store is truly one-stop shopping with only the best of the best and no product overload,” she said.



  • Cach Cach: black and white checked dresses adorned with a pink flower embellishment and matching bloomers
  • Victoria Kids: ivory dresses with crocheted top and tulle bottom and matching crocheted bolero jackets
  • Kate Mack: ruffled bikinis offered in pink floral and leopard prints
  • Charlie Rocket: navy “Peace” theme T-shirts
  • Kate Quinn Organics: kimono one-pieces with contrasting trim for boys and girls
  • Rowdy Sprout: rock ‘n’ roll tees featuring Bruce Springsteen’s “Born in the USA,” the Beatles “Yellow Submarine” and Bob Marley artwork
  • Tuff Cookie: fleece jackets with embroidered appliqués of kittens, monsters, dinosaurs and flowers
  • Ooh La La Couture: toile dresses in pink with attached tutu skirts and rhinestone heart embellishments
  • Haven Girl: sparkly “Love” shirts with sparkly bubble skirts in colorful Pucci-inspired prints
  • Appaman: boys’ tees in bright
    colors featuring the brand’s signature monkey
  • City Threads: spider-motif twofers with spiderweb sleeves
    Girls 4 to 6X
  • Ooh La La Couture: pink and brown zebra print tank dresses
  • Cach Cach: hot pink bubble dresses with sequins and flowers; white bubble dresses with black dots and a large bow at the shoulder
  • Joah Love: Kristi dresses in pink and gray rugby stripes
  • Peri’s Ponchos: handmade fleece hooded ponchos with tassels
  • Widgeon: super-soft leopard-print coats
  • Flowers by Zoe: tie-dye A-line dresses with a silver peace sign

Boys 4-7

  • Charlie Rocket: “Peace Rocks” thermal shirts
  • At Home: camouflage pajamas
  • Hurley: blue and black swim trunks
  • Rowdy Sprout: rocker tees with The Police screenprint
  • Monster Republic: shirts featuring a Yeti or Loch Ness monster
  • Knuckleheads: distressed pigskin leather jackets

Girls 7-14

  • Le Pink: white dresses with large stones across the top; teal and white dresses with rhinestones
  • Tru Luv: hot pink cotton shorts with matching tops 
  • Mimi and Maggie: sequined heart camisoles and matching sequined skirts
  • Flowers by Zoe: dresses with a black bodice, faux leather belts
    and bright skirts in Pucci-inspired prints


  • Our World of Books: “Good Night Philadelphia” books
  • Dolly & Dimples: Mary Jane boxed sock sets
  • Melissa & Doug: puzzles
  • First Birthday: party hats
  • Skip Hop: bright dog-motif backpacks
  • Baby Rock Records: “Rockabye Baby! Lullaby Renditions of Bob Marley” CDs
  • Aden and Anais: muslin wrap blankets with animal prints; hand-knit
    hats with silly animal or monster faces and matching mittens; handmade lovey blankets made of minky fabrics
  • See Kai Run: gold shoes and boots
  • Rileyroos: furry baby booties in beige and hot pink
  • Trumpette: sock sets bearing Mary Jane or sneaker motifs

Emilia Benton

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