Kids’ Macro Trends Autumn/Winter 2010/11

Useful

~ The drop-waist dungaree nods to a simpler way of life
~ Double-breasted outerwear is key
~ Minimal shapes carry pared-down prints including soft checks, stripes and spots
~ Grey marl dominates

Top Row, left to right: Joe Black, Monamici, Mini a Ture

Bottom Row, left to right: Ben Sherman, Nui Organics, Poppy Rose

Useful

~ The drop-waist dungaree nods to a simpler way of life
~ Double-breasted outerwear is key
~ Minimal shapes carry pared-down prints including soft checks, stripes and spots
~ Grey marl dominates

Top Row, left to right: Poppy Rose, Paper Wings, Sky Sprout

Bottom Row, left to right: Amelia, Freoli, Il Gufo

Useful

~ The drop-waist dungaree nods to a simpler way of life
~ Double-breasted outerwear is key
~ Minimal shapes carry pared-down prints including soft checks, stripes and spots
~ Grey marl dominates

Left to right: Katvig, Claire Kids, Little Duckling

Inventive

~ Victoriana, gothic and steampunk influence
~ High-shine and velour pieces gives prominence to materials
~ Etched, silhouette and lace prints prevail
~ Colour is dark and grungy

Top Row, left to right: Molo, Notify, John Galliano Kids

Bottom Row, left to right: R95th, Ermanno Scervino

Inventive

~ Victoriana, gothic and steampunk influence
~ High-shine and velour pieces gives prominence to materials
~ Etched, silhouette and lace prints prevail
~ Colour is dark and grungy

Top Row, left to right: Kiss Katch, Replay & Sons, Ermanno Scervino

Bottom Row, left to right: Anne Valérie Hash, Kiss Katch, Poppy Rose

Inventive

~ Victoriana, gothic and steampunk influence
~ High-shine and velour pieces gives prominence to materials
~ Etched, silhouette and lace prints prevail
~ Colour is dark and grungy

Left to right: Mim-Pi, I Pinco Pallino, Eva & Oil

Emotive

~ Emphasis on handmade granny knits and crafty accessories
~ Hearts and statement prints look strong
~ Mélange knits and faux fur pieces emulate a cosy feel
~ Puffa jackets are enhanced with quilting and knitted detailing

Top Row, left to right: Freoli, Custo Growing, Guess

Bottom Row, left to right: Mirtillo, John Galliano Kids, No Nonsense

Emotive

~ Emphasis on handmade granny knits and crafty accessories
~ Hearts and statement prints look strong
~ Mélange knits and faux fur pieces emulate a cosy feel
~ Puffa jackets are enhanced with quilting and knitted detailing

Top Row, left to right: Marucho, Wovenplay, Teeny Tini

Bottom Row, left to right: Bock Cph, Silvian Heach, Indigo

Emotive

~ Emphasis on handmade granny knits and crafty accessories
~ Hearts and statement prints look strong
~ Mélange knits and faux fur pieces emulate a cosy feel
~ Puffa jackets are enhanced with quilting and knitted detailing

Left to right: I Pinco Pallino, Ermanno Scervino, Calvin Klein Jeans

WGSN Key Trends
~ Our autumn/winter macro trend Emotive lets kids freely express their individuality. Knitwear is key in what is essentially a layered, cosy story. Key items include puffa jackets, hooded sweats and slouchy trousers. Statement tees and heart prints complete the look.
~ Use Victoriana and steampunk inspiration to capture our autumn/winter macro trend Inventive. Oily, distressed dark denim, high-shine patent, velvet and coloured leather are all key material directions. Go for ruffled shirts, waistcoats and ditzy conversational prints for a smarter option.
~ Think of a simple life to emulate our third autumn/winter macro trend, Useful. Casual, drop-waist dungarees are worn with soft checked shirts and smocks. Take a considered approach and pare down print and pattern.

Click View Gallery at left to view complete details of the Autumn/Winter 2010/11 macro trends.

Related Reports
~ Kidswear inspiration autumn/winter 2010/11
~ Younger boys’ styling autumn/winter 2010/11
~ Older boys’ styling autumn/winter 2010/11
~ Younger girls’ styling autumn/winter 2010/11
~ Older girls’ styling autumn/winter 2010/11

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