Emily Beckman • Jul 3, 2017

That ’70s Show

Whether it’s authentic reissues or reimagined inspirations, the ’70s look to frock on for seasons to come.

The ’70s was a decade of tumultuous change. The fight for equal rights, anti-war protests, the oil embargo, the Watergate scandal, the rise of disco, the punk rock rebellion—Americans were torn and frayed, and fashion was no exception. The influential (and groovy) era left its mark with bell bottoms, maxi dresses, butterfly collars, hot pants and platform shoes—all iconic looks that have continually cycled in and out of fashion in the decades since. Over the last few seasons, especially, ’70s fashion trends have been as hip as a whirl through Studio 54 in its heyday.

The decade has certainly trickled down to children’s, spanning iconic colors, prints and silhouettes. To that end, buyers can expect to see a palette of blush pinks, refined grays, mid-tone blues, mustards and muted reds to carry into at least Fall ’18. Experts note it’s just easy to sell parents—and grandparents—on the nostalgia of the ’70s. Whether it’s authentic reissues or reimagined inspirations, the ’70s look to frock on for seasons to come.