Emily Beckman • Jun 1, 2017

Pumped-Up Petals

Grandiose blooms make a dramatic statement from elaborate baroque to bleeding watercolors.

It’s the season for living large! Grandiose blooms make a dramatic statement from elaborate baroque to bleeding watercolors. Beyond the U.S. market, the Florence-based trade show Pitti Immagine Bimbo is also drawing inspiration from florals by theming this month’s show as “Boom, Pitti Blooms.” CEO Raffaello Napoleone notes the whimsical nature of flowers in kids’ fashion. “Floral and graphic prints are an undeniable tool in stimulating children’s imagination and creativity,” Napoleone affirms. “There will be several brands [at the show] that have embarked on the kaleidoscopic floral universe for colors and moods in the children’s lifestyle world.” Expect to see lots of daisies, hydrangeas, hibiscus and roses on the racks this fall for girls—and even boys.