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What the Cool Kids Love – November 2014

For 4-year-old Alexa and 3-year-old Hayden, New York City is one giant playground. We have documented almost every moment of their lives online—it’s all they know!” laughs Marissa Kraxberger, VP of creative at Ivanka Trump and mother to 4-year-old Alexa and 3-year-old Hayden. Kraxberger is the creator of LadyandPrince.com, the blog where she and her […]

For 4-year-old Alexa and 3-year-old Hayden, New York City is one giant playground.


We have documented almost every moment of their lives online—it’s all they know!” laughs Marissa Kraxberger, VP of creative at Ivanka Trump and mother to 4-year-old Alexa and 3-year-old Hayden. Kraxberger is the creator of LadyandPrince.com, the blog where she and her husband, fashion photographer Nathan Kraxberger, record their Brooklyn, NY-based family’s daily life. The couple started sharing snaps on Tumblr when Alexa was born, but started taking it seriously in 2012 when Marissa worked at Oscar de la Renta and began leading the brand’s George & Ruby blog. “We decided that a great way to promote the childrenswear collection was to have a social media voice behind the brand,” she explains. “Since I was overseeing creative for the brand at the time, and I was a mom, it was a great fit.” Her two tots quickly became known for their impeccable outfits and fun-filled days. “I think the most common thing we hear from readers is that they are so amazed by all that we do with the kids: traveling and local adventures around the city,” Marissa notes.

From scouring the Brooklyn Flea market to checking out the city’s many museums, every moment of the stylish siblings’ lives has been captured—and they’re more than willing to smile sweetly for the camera. For their everyday adventures, Alexa favors dresses—“Beautiful ones with no buttons!” she points out—and likes to help pick out her outfits, while Hayden is happiest in long pants and T-shirts. And while a life in front of the camera clearly suits them both, this dynamic duo doesn’t plan to pose for pictures forever: Alexa wants to paint nails when she grows up and Hayden has his sights set on riding bikes.

—Lyndsay McGregor

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