Sunny Days For All

As part of its retail footprint expansion in the U.S., the first official Pacsun Kids location opened on Nov. 4 at the Mall of America, where Pacsun has offered its main collection for many years. The 1,435-square-foot Pacsun Kids store is connected directly to the adult location. As one of the youth retailer’s newest categories, Pacsun Kids was designed entirely without gender to cater to its youngest consumer yet, ages 4-14, according to the company.

The brand hosted fun digital initiatives in celebration of the opening. Special guest influencer, local mommy blogger and mom of two, Jena Holliday, hosted a livestream shopping event. Additionally, a special Holiday Instagram filter was created that shoppers could access through a seasonal in-store QR code and customers got the opportunity to be featured alongside an animated deer in photo and selfie mode.

After the official launch of the Pacsun Kids category earlier this year, Pacsun organized several kid-focused livestreams and pop-ups, including one at the Santa Monica location, the Irvine Spectrum Center in California, and most recently at the Scottsdale, AZ store. The brand will look to host more kids’ live stream events in the near future at the Cerritos, CA, location and Brea Mall. Looking ahead to 2022, Pacsun plans to launch five additional kids stores.