Aden + Anais Gives Back with Limited-Edition Collection

In the spirit of inspiring the importance of community, togetherness and equality at an early age, Aden + Anais, the global baby brand, introduced its “in this together” limited-edition collection.

Made from premium 100% cotton muslin, the collection includes a swaddle 2-pack and dream blanket available in a palette of cool blues, minty greens, and warm peach tones that highlight hope for a bright and beautiful future. For every product purchased from the “in this together” limited-edition collection, Aden + Anais has partnered with United Way of New York City to donate swaddle blankets families in need in New York City, up to $25,000 in retail value.

“It’s innate to our brand’s core values to connect with our community and give back, especially during challenging times,” says Christina Campisi, director of integrated marketing, Aden + Anais. “The ‘in this together’ limited edition collection celebrates the support we’ve given each other during a critical time, and our hope is that it brings new inspiration to parents and the next generation by introducing baby early on to the ideas of community, togetherness, and equality.”

Both the swaddle 2-pack and dream blanket are available in two hand-drawn prints, Come Together and Mother Earth. Both products are breathable, versatile and prewashed. The suggested retail price is $32.00 for the swaddle 2-pack and $49.95 for the dream blanket.

“Our NYC community has faced such incredible challenges during the COVID-19 pandemic, and we at United Way of New York City are honored to partner with Aden + Anais on the company’s ‘in this together’ campaign,” says Meaghan Brown, SVP & Chief Development Officer at United Way of New York City. “As our neighbors face unprecedented levels of food insecurity and unemployment, the funds needed for baby care items are in short supply and these blankets will provide a comfort to both the babies and parents we serve.”


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