Laurie Cone • Nov 30, 2015

Fly Girl

A colorful array of bold, beautiful butterflies are flitting their way across a range of kids’ products this spring

The words “adorable” and “insect” don’t usually go hand-in-hand, but the description definitely fits the colorful array of bold, beautiful butterflies flitting their way across a range of kids’ products this spring. The winged wonders were a hit on the runway at Spring ’16 New York Fashion Week, taking flight on designs by DVF, Alice and Olivia, Clover Canyon and Blugirl, so it’s no surprise children’s designers are embracing monarchs in lieu of the long-reigning ladybug. Look for the noble critter to land on everything from strollers and pacifier clips to moccasins and swimwear, appearing in various iterations—simplified with embroidery or boldly graphic alongside leopard print. Whether your customers prefer them pretty or vibrant, butterflies are sure to soar.