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Vineyard Vines Extends ‘Operation Smiling Whale’ in Honor Of National Nurses Week

The campaign provides 50 percent discount for all front line responders.

Vineyard Vines announced the extension of its ‘Operation Smiling Whale’ campaign, which began last month to help local communities and frontline workers during the pandemic. Starting on May 6 and running through May 12, the company will offer a 50 percent discount for all nurses, doctors, healthcare professionals and front line responders in celebration of National Nurses Week.

“Through this we remain steadfast in keeping our teams employed, and we are doing what we can to help our local communities and hospitals,” says  Shep Murray, co-founder and CEO of Vineyard Vines, adding that the safety and wellness of its team, customers and community remains the company’s number one priority.

Ian Murray, vineyard vines CEO and Co-Founder agrees, adding: “We are so grateful for the tireless work that the doctors, nurses, and front line responders have endured and hope this small act can help bring an ‘every day should feel this good’ moment to their week.”

The 50 percent discount follows a myriad of promotions and product offerings to support the community during this difficult time. The company also continues to promote its #whaleathome campaign, a social and digital activation aimed at highlighting “Every Day Should Feel This Good” moments at home, including inspiring stories, coloring sheets for kids and other fun family activities.


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