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Toys “R” Us Unwraps 2020 Holiday Hot Toy List

The roundup includes Fisher-Price, Hasbro, LEGO, Mattel, Spin Master, VTech and more toy-lover favorites.

Tru Kids Brands (“Tru Kids”), the proud parent of the Toys”R”Us brand, relaunched its annual Geoffrey’s Hot Toy List for the 2020 holiday season. A leading authority on all things play, the Toys”R”Us team has uncovered toy trends and play patterns, selecting the top 20 hottest toys of the year from brands including Fisher-Price, Hasbro, LEGO, Mattel, Spin Master, VTech and more. This year’s Hot Toy List is brought to life in a YouTube video starring real “play expert” kids, showing key features and capturing the excitement of the winning toys.

“During this exceptional time, the toy category remains a bright spot as parents and kids look to keep themselves entertained and active while at home,” says Richard Barry, Tru Kids CEO.  “For more than 20 years, Toys”R”Us has delivered the Hot Toy List to help families plan their holiday shopping lists and I’m thrilled to bring it back. Now more than ever, toys are in demand and Toys”R”Us will continue to serve as a trusted source to bring the magic of play to kids and families, allowing them to bond and make lasting memories this holiday season.”

The top toys that made Geoffrey’s Hot Toy List include:

  • Barbie Dreamhouse Dollhouse with Wheelchair Accessible Elevator from Mattel
  • Blue’s Clues & You! Dance-Along Blue Plush from Just Play
  • Hatchimals Pixies Crystal Flyers Pink Magical Flying Pixie Toy from Spin Master
  • Hot Wheels Sky Crash Tower Track Playset from Mattel
  • KidiZoom Creator Cam from VTech
  • LEGO Harry Potter Hogwarts Astronomy Tower 75969 Building Set from LEGO
  • LEGO Super Mario Adventures with Mario Starter Course 71360 Building Kit from LEGO
  • Little People Launch & Loop Raceway from Fisher-Price
  • Monster Jam Official Megalodon Storm 1:15 Scale All-Terrain Remote Control Monster Truck from Spin Master
  • Nintendo Switch™ Console with Neon Red/Neon Blue Joy-Con from Nintendo
  • Operation Pet Scan Board Game from Hasbro
  • PAW Patrol Dino Rescue Dino Patroller Motorized Team Vehicle from Spin Master
  • Peppa Pig Shopping Mall Playset from Jazwares, LLC
  • Pets Alive Fifi the Flossing Sloth from Zuru
  • PJ Masks Transforming 2 in 1 Mobile HQ Playset from Just Play
  • Rainbow High Fashion Dolls from MGA Entertainment
  • Squeakee The Balloon Dog from Moose Toys
  • Star Wars: The Mandalorian The Child Animatronic Edition from Hasbro
  • The Animal Interactive Unboxing Toy Truck from Spin Master

Starting today, Toys”R”Us will be hosting its first Toys”R”Us 21 Days of Toys Sweepstakes. Customers in the U.S. can enter the sweepstakes for a chance to win one of the toys from this year’s Hot Toy List and the grand prize, a $400 virtual shopping spree at the Houston Toys”R”Us store. Winners will be announced beginning Oct. 31 through Nov. 20. No purchase is required to enter the sweepstakes.

Customers can shop the full Hot Toy List online at or in-store at Toys”R”Us stores in Houston, Texas at The Galleria Mall and in Paramus, New Jersey at Westfield Garden State Plaza. Extended holiday hours and socially distant experiences, including a ‘Meet and Greet’ with Geoffrey the Giraffe and Geoffrey’s Magical Mirror touchless virtual play pod, will start Nov. 1.

Gift guides for every kind of kid!

In addition, Toys”R”Us will keep the holiday spirit alive at with new toy reviews, DIY projects, printable activities and a curated list of gift guides.


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