Puff the Magic Dragon Celebrates 50th Birthday with Rainbow

Rainbow Designs is producing a new collection for the 50-year-old dragon, which includes a Musical Puff the Magic Dragon, a hand puppet, and a book and CD set. Since 2007 alone, the children’s book has sold 1 million copies. “Puff the Magic Dragon is a timeless character brand and one which fits perfectly in our portfolio of licensed children’s toys,” says MD of Rainbow Designs Anthony Temple. “We are delighted to be launching this charming new range in the character’s momentous anniversary year and we are confident that our Puff the Magic Dragon products will be embraced by retailers, toy buyers and children alike.”