Marie-Chantal to Open L.A. Boutique

London-based children’s wear and accessories brand Marie-Chantal is opening a 1,000 square-foot Los Angeles boutique on Beverly Drive later this month. “We are thrilled to be launching this new location as Los Angeles is definitively one of the epicenters for fashion within the United States,” founder Marie Chantal said, noting the store will build additional brand awareness for her boys’ and girls’ collections. The company currently operates stores in New York, the United Kingdom and Greece.

In addition, Marie-Chantal is launching a global “online same-day delivery service” next week. Every package will come beautifully wrapped as it would if purchased in store. The company also has plans to release a series of children’s books and illustrations as well as a diffusion line. Visit www.mariechantal.com.

In This Issue: The future of Eco in a down market The T-shirt trend report Avoiding the perpetual sale trap Plus: Lifestyle brands rule the fashion pages Coming Next Month: Understanding the grandparent demographic An update on the state of e-commerce Earnshaw’s annual report on the growth of the industry Plus: Infant and toddler fashion