Hasbro Teaming Up with Iron Man

Hasbro has shared its range of toys, a total of 16 different lines, for the release of Iron Man 3, set to hit theaters in April. Products will include an interchangeable line called the “Assemblers,” where children can form more than 25 different armor combinations for the available action figures. There will also be a line of action figures, available in 3.75-inch or 16-inch models. Dress-up items, such as gauntlets and masks, will also be released. “Iron Man is one of the most popular Avengers characters across a broad audience demographic,” says Simon Philips, GM of Consumer Products at The Walt Disney Company, EMEA. “He’s reliable, inspirational and inspirational—and has 42 cool suits! This range of imaginative and interactive toys from Hasbro perfectly captures the play pattern that boys want to emulate.” The products will hit store shelves in March.