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Haddad Supports K.I.D.S. via Levi’s Kids Launch Event, Names ‘Next Face of Levi’s’

Haddad Brands’ second launch event for its Levi’s Kid’s collection took place on Nov. 14 at Bloomingdale’s, The Shops at Riverside in New Jersey, helping to raise money for Kids In Distressed Situations (K.I.D.S). Haddad also hosted a “Next face of Levi’s” contest, calling in boys ages 2 to 7 and girls ages 7 to […]

Haddad Brands’ second launch event for its Levi’s Kid’s collection took place on Nov. 14 at Bloomingdale’s, The Shops at Riverside in New Jersey, helping to raise money for Kids In Distressed Situations (K.I.D.S). Haddad also hosted a “Next face of Levi’s” contest, calling in boys ages 2 to 7 and girls ages 7 to 16 to walk the runway in its latest Levi’s apparel. A DJ spun tunes at the event, while a candy station wooed kids with personalized candy containers featuring Levi’s removable patches. The contest winners were Charley Rafferty, an 11-year-old girl, and Gavin Cousinean, a 6-year-old boy, both of New Jersey.

Haddad will announce upcoming events on www.haddad.com. For further details, call (201) 457-2023 or e-mail support@haddad.com.


October 2009 Earnshaws

In the Nov/Dec issue:
Tips for boosting bedding sales
The 2010 trade show preview
Profiles of the 2009 Earnie winners
Plus: Color makes a splash in the specialty sportswear category

Coming In January:
Present Principles: The rules for stocking gift items
Head of the Class: School uniforms keep pace with fashion
Major Step: Tips for selling department stores
Winter Wear: The new look in outerwear

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