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Pitti Bimbo experiences palpable population increase at June show.

Brexit and the rising uncertainty for the world economy may be cause for some concern, but pockets of optimism are bubbling to the surface in unexpected places. One of those places was Pitti Immagine Bimbo, the childrendswear trade show held at the Fortezza da Basso in Florence, Italy, last week, which posted record-breaking attendance, according to organizers. A total of 5,600 buyers and 10,0000 visitors in all attended the children’s show to see 498 collections.

Design aimed at the under 10-year-olds.

K Design: toys and home accessories aimed at 10-year-olds or younger.

There were 446 collections shown at the previous summer edition. Almost half of the show’s buyers were foreign and the show saw double-digit increases in attendance from buyers from the U.K., China, Japan and South Korea, specifically. There was also a slight rise in the number of Italian stores at the fair, signaling positive domestic consumption. “There was a decidedly positive atmosphere around the stands,” said Raffaello Napoleone, CEO of Pitti Immagine. “The members of the international children’s fashion trade expressed their satisfaction for the results achieved during the event.” Among the most popular events was the “KidzFIZZ” runway show which showcased lines Paade Mode, Vivetta and Mr. Uky as well as “Apartment Couture,” which highlighted Stella Jean, Pero and Lamantine. Another popular show was Children’s Fashion from Spain, showcasing brands like Tuc Tuc and Desigual. As for brands that debuted at the show, Italian designer Aquazzura launched its first children’s collection, Aquzzura Mini, as did Italian shoe company Giuseppe Zanotti, which debut its first kids’ collection called Giuseppe Junior.

Pitti Bimbo show floor.

The buzzing show floor at Pitti Bimbo.



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