DSW Kicks Off Back-To-School with Jessie James Decker and Eric Decker

This back-to-school season, DSW is helping kids and parents prepare to start the year off fresh by teaming up with country singer, songwriter, and TV personality, Jessie James Decker and former pro football player, Eric Decker and their entire family for the brand’s 2022 Back-To-School campaign. From styles for parents on the go and for kids who want to feel confident to take on the new school year, DSW is your one-stop-shop for all your back-to-school needs. Launching on July 7, the brand’s Back-To-School campaign features a selection of men’s, women’s, and kid’s sneakers, boots, and sandals from various brands and designers, including Adidas, Kelly & Katie, Croc’s, New Balance, and Timberland to name a few.

Back to school is a big moment for the whole family. DSW is celebrating the universal feeling with the Decker family along with three other Instagram families – The Kims, The Gopalans, and The Buffaloe-Smiths, with utility, comfort, and fundamental pieces that exude style and confidence to own the season. Partnering with the leading footwear and accessories retailer, the campaign aligns with the family’s active lifestyle ensuring that the whole family is geared up to feel empowered, comfortable, and confident with versatile essentials to take on the season ahead.

 “My life is constantly moving—from mom duties to performing, to writing, and even more, I am always on the go! I need a pair of shoes that can help me fly!” said Jessie James. Similarly, super-dad, Eric Decker said “shoes that are versatile make me confident for every occasion.”

DSW’s Back-to-School season kicks off on July 7th at DSW.com and all 500 store locations. Styles are all under $100 and range in price from $35 to $100.